Cheez-it Grooves

Love seeing a silly concept sketch come to life. The small chats before the actual meeting starts are sometimes where the actual idea comes from. Another concept we pitched to Cheez-It to bring the actual fun to you.

We had three different themes for three different flavors. We posted the concepts online for fans to vote on. Zesty Ranch took the lead, so we got to work to create the actual Zesty Dude Ranch experience.