Incogmeato x Eggo

You’re going to see Incogmeato mentioned a few times in my book as it was a big part of my career. This project was very exciting for me because I grew up on Eggo waffles, and being a picky eater, tenders were my go-to.

It's a pretty simple concept for a pretty simple ask: How can we build some momentum for a new, unknown brand under a nationally recognized brand? Partnership, of course. But a partnership that actually makes sense – chicken and waffles.

Fun fact: this photoshoot was 100% remote due to COVID-19 before remote work was normal. I sat in my studio apartment directing stills for this thinking I’d be back in the office in two weeks.