Incogmeato x Slutty Vegan

As a creative, we’ve all worked with folks who like to play it a little too safe. Kellogg’s can sometimes fall into that camp. When we pitched a partnership with Slutty Vegan to Kellogg’s to gain some traction for the new Incogmeato brand, we faced a lot of pushback. Obviously.

With smart thinking, a great sell-in deck, and countless design explorations, we finally received the thumbs-up to move forward with this exciting partnership.

I was personally proud of this project because we got to collaborate with a small business that contributes to their community while also showcasing our new brand. We also didn’t approach this with the intention of steamrolling Slutty Vegan into agreeing to everything. It was a truly collaborative experience that resulted in a fantastic live event.