M&M’S Glampground

In 2019, M&M’S Racing was looking to host an interactive experience that would engage both new and seasoned NASCAR fans during the summer races at Kentucky Speedway and Bristol Motor Speedway. The resulting idea was a first-of-its-kind, all-inclusive glamping experience with five-star amenities, special guest appearances from some of NASCAR’s biggest personalities, and all things M&M’S Racing.